- brand recall
- марк. запоминаемость марки* (способность потребителя вспомнить марку без каких-л. подсказок, только при упоминании названия категории товара)See:
Англо-русский экономический словарь.
brand recall
Смотреть что такое "brand recall" в других словарях:
Brand awareness — is a marketing concept that refers to a consumer knowing of a brand s existence; at aggregate (brand) level it refers to the proportion of consumers who know of the brand.Measurement driven conceptualizationBrand awareness can be measured by… … Wikipedia
recall — re‧call [rɪˈkɔːl ǁ ˈkɒːl] verb [transitive] 1. COMMERCE if a company recalls one of its products, it asks customers to return it because there may be something wrong with it: • The company was forced to recall one range of cereals after several… … Financial and business terms
Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand … Wikipedia
Brand Equity — Der Begriff Markenwert (auch Brand Equity oder Brand Value) bezeichnet den monetären Wert einer Marke. Inhaltsverzeichnis 1 Definition 2 Markenwertberechnung 2.1 Finanzorientierte Ansätze 2.1.1 Kostenorientierte Markenbewertung … Deutsch Wikipedia
Brand Value — Der Begriff Markenwert (auch Brand Equity oder Brand Value) bezeichnet den monetären Wert einer Marke. Inhaltsverzeichnis 1 Definition 2 Markenwertberechnung 2.1 Finanzorientierte Ansätze 2.1.1 Kostenorientierte Markenbewertung … Deutsch Wikipedia
Brand equity — refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name [Aaker, David A. (1991), Managing Brand Equity. New York: The Free… … Wikipedia
Brand aversion — is an antonym of brand loyalty. It is when a consumer experiences distrust or a disliking of products from a particular brand based on past experiences with that brand and its products, similar to taste aversion.Brand aversion usually happens… … Wikipedia
Brand New Heavies — Die Brand New Heavies (Wien 2008) Die Brand New Heavies (BNH) ist eine britische Acid Jazz /Funk Band. Die Band hatte seit 1992 einige international bekannte Hits wie Dream on Dreamer, Never Stop oder Midnight at the Oasis und gilt als wichtiger… … Deutsch Wikipedia
Brand Equity — The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent. Companies can create brand equity for their products by making them memorable, easily recognizable and superior in quality… … Investment dictionary
Brand Recognition — The extent to which the general public (or an organization s target market) is able to identify a brand by its attributes. Brand recognition is most successful when people can state a brand without being explicitly exposed to the company s name,… … Investment dictionary
Product recall — For The Office episode, see Product Recall. A product recall is a request to return to the maker a batch or an entire production run of a product, usually due to the discovery of safety issues. The recall is an effort to limit liability for… … Wikipedia
